For owners

Your business is probably worth more than you think.

Find out what it's worth. Then decide what's next — on your terms, at your pace.

  • ✓An estimated value range for your business
  • ✓Your key value drivers and biggest risks
  • ✓A one-click path to list when you're ready

Estimated value

Example
$0K

Based on your revenue and profit — in about a minute.

$480K$960K

You're not the first owner to feel this way.

01 — The realization

You've been thinking about it. Maybe retirement is three years away. Maybe it's sooner than you planned. The question you keep coming back to is: what would I actually get for this thing?

02 — The problem

Most owners call a broker and get a pitch, not an answer. Or they pay thousands for a formal appraisal they didn't really need yet. Or they do nothing — and the years slip by.

03 — The Mercato way

Start with the free valuation. Understand your range, your value drivers, your risks. Then, if you're ready, turn it into a listing in one click. We'll write the description for you.

04 — What happens next

Qualified buyers browse your listing. When there's interest, we connect you — no pressure, no obligation. You stay in control of the conversation.

What makes a good listing.

Buyers are looking for confidence. Here's what gives it to them.

  • ✓Clear, honest financials — revenue, profit, and the story behind the numbers.
  • ✓What's included in the sale: equipment, contracts, staff, and customer relationships.
  • ✓A real reason for selling — retirement and next chapters build trust, not red flags.
  • ✓Evidence the business can run without you: documented systems and a capable team.
  • ✓A fair asking price grounded in your valuation — not wishful thinking.

Learn before you list.

The owners who sell well start informed. These plain-English guides are the best place to begin.

All guides →

Start with your number. The rest follows.

Free, instant, and private. See your estimated range in about a minute.

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