Mercato Guides
Selling your business, explained.
Straight answers to the questions owners actually ask — what your business is worth, how to get it ready, and what the road to a sale really looks like. No jargon. No retainer.
What Is My Business Actually Worth?
The honest answer to the question every owner asks first — how business value is actually calculated, what moves the number up or down, and why there's a range instead of a single figure.
In this guide
- ✓Why value is earnings × a multiple — and what each part means
- ✓The four levers that move your number up or down
- ✓Why you get a range, and what a valuation is (and isn't)
All guides
How to Get Your Business Ready to Sell
The practical, unglamorous work that raises your sale price: clean financials, reducing how much the business depends on you, and documenting the systems a buyer is really paying for.
9 min readValuationEBITDA, SDE, and Multiples — Explained in Plain English
Buyers value your business on earnings times a multiple. Here's what those earnings figures actually mean, how to work yours out, and what makes a multiple higher or lower — no finance degree required.
7 min readProcessThe Seller's Timeline: From “Thinking About It” to Sold
Selling a business usually takes longer than owners expect. This is the realistic timeline — from the first quiet thought to closing day — and what to do at each stage so you're never caught flat-footed.
8 min readReading is a good start. Your number is a better one.
Put your own figures in and see your estimated range in about a minute.
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